John Sculley speaks to LBC in February 2014
John Sculley is the legendary former CEO of Pepsi-Cola Co and Apple. Sculley lead Pepsi to become the largest selling consumer packaged good in US with innovative marketing campaigns like Pepsi Challenge. John Sculley was recruited by Steve Jobs to Apple as the first Big Brand marketer to go to Silicon Valley. Apple’s 1984 Super Bowl campaign was inspired by Pepsi’s groundbreaking work in experience marketing. After 10 years as Apple CEO, Apple’s revenue had grown over 1000%!
Since leaving Apple 20 years ago, John has invested in and mentored many serial entrepreneurs helping them build successful, disruptive technology companies. South Florida Companies John Sculley has mentored have created 4000 jobs.
John Sculley is a frequent guest on CNBC, Bloomberg TV and Fox TV.